Living on the frontline : 1985 : Dave Asher, 21 Aharonson Street, Tel Aviv

[Dave Asher, 1985]
“There’s a bomb!” someone shouted. “There’s a bomb!” 
I had just collected ‘NME’ from the newsagent that reserved it for me each week and had been lazily staring at a display of the new ‘designer’ stretch jeans in the windows of Gloria Vandebilt’s shop. All had been calm on the city’s main shopping street. Then suddenly it was chaos. People ran in all directions as if their lives depended upon it … which they did. Men, women and children screamed as they fled down side streets, their shopping bags flying behind them like parachutes. I was in amongst them, running at full pelt until I thought I was far enough away from the suspect device. How would I know? I didn’t. Did I hear an explosion? No. Was it really a bomb? I never knew.
On the walk home, I called in at the post office and joined a lengthy queue at the counter for overseas mail. Once I handed over my letter, the man behind the counter inspected it and adopted the withering look of an adult castigating a child … or a new immigrant.
“You cannot send this,” he said, visibly weighing up my ignorance. “We are at war.”
“Oh,” I said sheepishly, taking back my letter. “Okay. Thanks.”
Where I came from, you could send a letter anywhere in the world. I had spent much of my childhood doing just that, writing to radio stations as far away as China, Russia and Syria … and receiving replies. However, I was now learning that life is different during a time of war. I had written a fan letter to ‘Radio One’, an FM station in Beirut, Lebanon with English-speaking DJs who played the latest international hits, interspersed with familiar identification jingles stolen from ‘BBC Radio One’. Since radio transmissions ignore borders and war zones, I had become a committed listener in recent months. Now I had to return home with my unsent letter.
‘Home’ was temporarily a house at 21 Rehov Aharonson in Tel Aviv, where I was sleeping on the living room floor of the lower flat rented by fellow Brit Dave Asher. He was a well-known DJ in Israel from having presented the ‘Voice of Peaceradio station’s breakfast show for several years. There were drawbacks to my accommodation. One morning I awoke to find ants nesting in my hair, while the nocturnal journeys of slugs from behind the adjacent bathroom sink gave me frequent ‘Alien’-type nightmares. But Dave had let me stay for free and I was grateful for his generosity. Weeks turned into months; how quick they pass.
Dave had a job as DJ at a city centre basement lesbian nightclub which he kept inviting me to attend. I did visit on one occasion, but was faced with the challenge of convincing two burly doormen that I wanted to enter a female-only club filled with scantily clad women because I said my male friend was working inside. Dave was also the DJ at a packed concert by American drag queen Divine in a huge former cinema, one of the most entertaining events I have attended. My crazy plan was to remain in Tel Aviv by finding a job in the record industry, for which Dave had helped me make contact with people he knew in the business. Pre-internet and pre-mobiles, this required a lengthy wait for replies to handwritten letters.
As summer was hot inside the flat, at the end of the day I would walk the short distance to the end of the street and sit on one of the public seats along the promenade. I could put my feet up on the sea wall, read the day’s ‘Jerusalem Post’ newspaper, watch the sun set over the Mediterranean and cool down in the onshore breeze. One day, a man seated near me asked if he could read my paper when I had finished with it. He spoke in Hebrew and I replied likewise.
By then, I had learnt enough of the language to hold a basic conversation. The frustration of not even understanding destinations displayed on the front of city buses had forced me to learn the Hebrew alphabet and numbers from a schoolbook. Every afternoon I developed my vocabulary by watching ‘Sesame Street’ (‘Rehov Sumsum’ in Hebrew) on television, where the first word I learnt was the ‘dustbin’ in which Grouch (Moishe Oofnik) lived.
I was suspicious of this man trying to strike up a conversation because, weeks earlier, I had been sunbathing alone on Tel Aviv beach when a man came and sat far too close to me on the sand and propositioned me for sex. He appeared to interpret my indignant refusal as merely ‘playing hard to get’ and continued to pester me, so I now avoided the beach and its potential for further unwanted attentions.
Thankfully this man on the promenade seemed different. Because our initial conversation had been in Hebrew, he found it hard to believe that I was not a recent immigrant to Israel struggling to learn my new language. After several rounds of questioning, he was eventually convinced that: I was not Jewish; I was British; I spoke English; and I was Christian. Only once these facts had been established did he have sufficient confidence to identify himself to me as a Christian Palestinian.
“Meet me here at the same time tomorrow,” he told me. “There is something I want to show you.”
Despite an incendiary device having recently exploded at the end of our street, thankfully with no casualties, I decided to risk meeting this man again the next day on the promenade. We walked to a walled compound a few hundred metres away where he spoke Arabic into the intercom, the gate opened and we walked through a garden into a house. He took me inside and knocked on what appeared to be a bedroom door. When it opened, it was immediately apparent that this was no normal small bedroom.
Bunk beds were butted up against each other on three walls of the room, leaving no space in their midst for other furniture. The small window had been covered so that the room was dark except for a single lightbulb on the ceiling. After my entrance, I was being stared at by six men, each sat on their bunk, their sweat thick in this non-air-conditioned room. My guide explained to them in Arabic why I was there, then he turned to address me.
“I wanted you to see how Palestinians have to live in Israel, the same land in which our families were born,” he told me. “Before dawn every day, we are employed outside to clean the beaches, sweep the streets and collect rubbish but, by the time the sun comes up and the crowds come out, we have to make ourselves invisible by returning to accommodation like this. As a fellow Christian, I wanted you to see how we are forced to live in our own homeland so that you can tell people what life is really like in Israel for those who are not Jews.”
A man arrived with a big bag of takeaway food which he started to dole out to each of the men in the room. I wondered to myself if I was to be included in their evening meal and how that could happen when there was no available space for a guest to sit. My guide quickly quashed that notion.
“The men will not eat their food in front of a stranger,” he explained. “We have to go now.”
It had only required a few minutes in that crowded room for the man to have made his point. He was understandably angry about his people’s situation. He told me that, having seen their conditions myself, I now had evidence to refute the disinformation that most of the world believed. We left the compound, he went his own way and I never saw him again.
After several months of messages, letters and calls from public phone boxes, I was finally offered a meeting with the head of an international record company’s Israeli subsidiary in his penthouse flat. There I explained that I had recently secured airplay on British radio for Israeli pop records through my knowledge of the UK radio industry. I believed I could do more like this to develop Israeli music’s presence overseas.
“You should go home,” he told me sternly. “Israel is not the place for you. There is a war going on. The economy is in bad shape. Things are terrible here. Go home and find yourself a job there.”
I departed Israel on the next available flight, disappointed by my failure to secure a job. I left behind an economy with an annual rate of inflation nearing 1,000% and a currency so devalued that it required a thick wad of banknotes just to buy a loaf of bread. Prices in shops had to be updated daily, written on post-it notes stuck along shelf edges. At checkouts, there were insufficient banknotes in tills to provide change, so customers were given the equivalent value in sweets and candies. Coins had become obsolete because they were worthless. I was carrying around several hundred banknotes stuffed down the front of my underpants because my wallet was now too small.
Back in Britain, within three years I had organised the release and promotion of an Israeli record that reached number 15 in the UK singles chart, accompanied by a ‘Top of the Pops’ television appearance. It became the biggest selling Israeli record in Britain since Esther and Abi Ofarim’s ‘Cinderella Rockefella’ in 1968, coincidentally my very first single purchase. Singer Ofra Haza became an international star, later recording songs for a Disney movie. Despite failing to find a job in Tel Aviv, I had managed to successfully pin music from Israel on the ‘world music’ map of the 1980’s.
It was Dave Asher who had first introduced me to Ofra Haza’s music in 1985. Two decades later, his job was presenting the breakfast show on a radio station … in Beirut!

[Originally published at https://peoplelikeyoudontworkinradio.blogspot.com/2023/04/living-on-frontline-1985-dave-asher-21.html]

I’m gonna git you sucka : 1988 : Ace Records, Harlesden NW10

[my pyjama top, 1988 to 2023]

I recognised the tune. Not only did I recognise it, I knew all the words and would have happily rapped along with it. But not here. Definitely not here during rush hour on a crowded Underground train. I was seated in the end carriage on the Metropolitan line at Baker Street station, where the service often paused for around ten minutes before heading northbound. A man had just plonked himself down on the seat next to me, put on headphones and started his cassette player. The volume of his music was not excessive but, sat in close proximity to his headset on a stationary train, I was able to recognise the tune.

We were still awaiting our departure when I overheard my neighbour’s next track. I was even more surprised to recognise that tune. Not only did I recognise it, I was shocked that the two tunes he had just played were in the same order at the start of a cassette compilation I had created only weeks earlier. Once a third tune started, I had absolute certainty. The chance that a stranger would be listening to three tunes in the same order as mine was infinitesimally small. This unknown person must be listening to my cassette. I wanted to turn to him and explain this coincidence, but he would have thought I was a crazed madman. I had no idea who this man was. I had no idea how he possessed my cassette. Instead, I just sat there, smiling to myself that somebody seemed to be enjoying my music choices, until the train moved off and I could overhear his music no longer.

At the time, I had a job working three days a week at Ace Records, a small independent record label that specialised in reissues of American black music from previous decades. My task was to promote its releases to the press and radio by writing press releases, designing marketing materials, maintaining contact lists and sending out sample copies of records (tasks which I enjoyed), as well as cold-calling journalists (which I hated). I had been hired by the company’s co-founder Roger Armstrong, one of the best bosses I have worked for, with whom I shared a huge modern office. The Ace team were friendly and the building was a delight to work in, located on an industrial estate in Harlesden NW10, overlooking the Grand Union Canal. Opposite was the United Biscuits factory where you could determine which biscuit brand was rolling off its production line by the smell that permeated the air.

Harlesden had long been one of the hotspots of London pirate radio as a result of its significant Afro-Caribbean population. Walk along Harlesden High Street and you would see tall FM antenna masts installed atop roofs of the numerous record shops, transmitting live soul and reggae shows across London. All these stations were illegal and had to play cat-and-mouse games with authorities who sporadically shut them down and impounded their equipment. Working at Ace, I would often listen all day to Harlesden’s stations alone in my first-floor office because Roger spent a lot of time in the States copying master recordings from tape archives. I got to know the names of the pirate radio DJs and the styles of black music each of them played.

My colleagues at Ace were fans of the music the company released and we often shared recordings of music we had discovered. Brian Nevill, a musician with a deep knowledge of black music, worked in the ground floor stockroom and generously gave me a cassette of R&B/soul singles issued on the Sue and Chess record labels recorded from his record collection. His tape launched my ongoing search for music released by these companies, many of which are now my favourite tunes from this era. As a return favour, I recorded a 1970s reggae compilation from my record collection that I named ‘DJ’s Choice’, wrapped it in a cassette cover that I had designed and printed on Ace’s photocopier and gave it to Brian.

In my office at Ace, I particularly liked listening to one pirate radio programme of roots reggae oldies from the 1970s, unusually for the time presented by a female DJ. I had a bright idea! Maybe she would enjoy my cassette compilation. I made another copy and mailed it to her at the station. I never knew if she received or even listened to it. What I did know was that, within weeks, the man sat next to me on the Underground train was playing this cassette. For all I knew, copies might already be for sale on somebody’s market stall somewhere. Such was the world of pirate radio.

Then, one day at work, I heard a commotion and shouting from the reception desk at the other end of the corridor. There were loud voices and suddenly, behind me while I was sat at my desk, I heard a man’s loud, angry gruff voice:

“Are you Grant Goddard?”

I turned in my seat to see a large man looming over me, evidently angry in the belief that I had somehow wronged him. In between cursing me, he was shouting that I had refused to send him free copies of records that he had requested for a pirate radio show that he presented. Aha! I knew what this was about. It was true. He had written a letter asking for a long list of Ace Records’ 1950s and 1960s American R&B reissues, informing me that he worked for a Harlesden pirate radio station. I had written back, politely explaining that I was given limited numbers of free records to distribute because Ace was a small company that was forced to carefully select a minimal number of radio DJs to supply. This was all true. But there were additional truths I had not explained to him: Ace Records had a policy of not supplying records to illegal radio stations; the music he was asking for I had never heard played on ANY Harlesden pirate radio station; and I had never heard his name mentioned on ANY of the pirate stations I regularly listened to.

“I’m gonna [expletive] kill you,” he was shouting in my face. This hubbub attracted colleagues from adjacent offices who came to see what was happening. They demanded this stranger leave our building immediately, but he was not finished with me yet.

“How dare you refuse to give me the records I asked for,” he was shouting. “You’re gonna pay for this because I am gonna [expletive] KILL you.”

I realised that if I caved in now and gave him some records, he would simply return here again and again to demand even more from me. It was essential to hold the line. I calmly restated the reasons I had sent him in my written reply. Naturally this had no calming effect on him. He repeated his threat of violence. My colleagues repeated their demand that he leave. I noticed from his clothing that he must have come to our office straight from work. On his lapel was a Royal Mail badge with an identifying number, the type worn by postmen collecting and delivering mail. 

After venting his anger so violently on me, and seeing how many of my colleagues were now present, he thankfully decided not to kill me and eventually stormed out of the building, just the way he had barged his way in. Once my adrenalin subsided, I realised how frightened I had been by this confrontation. My colleagues comforted me and suggested I leave work early that day. I wanted them to call the police and report the incident. I felt that if he knew he had got away with such threats, he would feel encouraged to do the same at some other record company. However, they refused steadfastly to involve the police. My colleague from the adjacent office, Chris Popham, kindly gave me a lift to the nearest railway station.

My journey to/from work at Ace required a one-kilometre walk between Harlesden station and the last building on a cul-de-sac through a sparse industrial estate. During winter months, I walked in darkness along these poorly lit roads. Following the incident, I was scared that this angry man would jump out and attack me as I walked along side roads that had little traffic. Not only could I no longer listen to my Walkman on my walk to work, I would constantly look left and right, and even over my shoulder, to be certain I was not being followed. The incident had transformed my enjoyable working environment at Ace Records into one where I was now living in fear.

It did not take long to decide to quit this job. There was another factor in my decision. After three years’ work promoting world music artist Ofra Haza, whom I had discovered in Israel and persuaded Ace Records to release her recordings, I finally achieved a UK Top Twenty single. I then asked Ace Records’ directors for a bonus because I was receiving no royalty from record sales and such chart success was a rare occurrence within its business. However, all I was eventually offered was a small payment to cover my promotion expenses to date. Furthermore, a colleague at Ace had taken credit in press interviews for Haza’s success. My role had never been mentioned. It felt like the right time to move on. Lesson learnt: the music industry fails to acknowledge or reward those who create success.

Still unsatisfied with Ace Records’ unwillingness to report the incident, I wrote to Music Week, the weekly trade magazine of the music industry, explaining how someone who had claimed to work for a pirate radio station had burst into my record company office and threatened my life. It published my letter anonymously. I was sad to leave Ace Records but it was time for me to start a new job … working for a London pirate radio station!

[My curated Chess Records R&B and soul playlists are on Spotify. A detailed history of London pirate radio is a significant part of my KISS FM book.]

[Originally published at https://peoplelikeyoudontworkinradio.blogspot.com/2023/04/im-gonna-git-you-sucka-1989-ace-records.html]

Is it because I’m (not) Blacker Dread? : 2006 : Rockers International Record Shop

“It’s for you,” shouted the man behind the counter, holding the telephone handset at arm’s length toward me after having answered the call.

“For me?” I echoed incredulously. “But nobody even knows I’m here!”

I was standing in a shop, but not just any shop. This was a record shop. I dread to calculate how many thousand hours I must have spent in record shops over the last half-century, thumbing through vinyl. It started with my first record purchase in 1968, from Dykes Records in Camberley, of the novelty single ‘Cinderella Rockefella’, after it was performed on The Eammon Andrews Show. In the early 1970’s, my first ‘job’ was helping during lunch breaks in the Recordwise shop opposite my school in Egham where owner Adam Gibbs paid me in vinyl rather than cash. He taught me so much about the retail end of the music industry inside his huge, well stocked record shop, while my classmates were otherwise occupied feeding their pocket money into a nearby café’s pinball machines.

I was standing in a record shop, but not just any record shop. This was a reggae music record shop. From 1972, I would spend many weekends standing at reggae stalls and shops listening to new releases, initially around Brixton’s Granville Arcade, having travelled to London by flashing my green cardboard British Rail school season ticket paid for by Surrey County Council. Soon my trips extended to Harlesden, Finsbury Park and occasionally the East End to find the latest imported ‘pre’ singles. A common response to my multiple requests to buy certain new ‘tunes’ was “It finish, man”, an indication that the limited quantities had already sold out. I still have a wants list of unfound records from that time, probably never to be fulfilled.

I was standing in a reggae record shop, but not just any reggae record shop. This was Rockers International Record Shop, established by musician and producer Augustus Pablo. I had followed his output passionately since hearing his melodica versions on single B-sides and was hooked by the time his ground-breaking debut album was released in 1974, the first reggae LP I had heard mixed in stereo. Although Pablo had succumbed to long-term illness in 1999, his shop remained and my visit that day was to try and fill a few gaps in my collection of the man’s works.

The shop was on a street, but not just any street. This was Orange Street in downtown Kingston, Jamaica where the island’s music industry had been centred for decades. Across the street was the long-closed shopfront of Prince Buster’s Record Shack, after this artist and producer’s prolific and internationally successful career had fizzled out thirty years earlier. No single street in the world has been responsible for as great a volume of music as Orange Street. After Savoy Record Shop opened at number 118 in the mid-1950’s, the entire long street was soon heaving with noisy music, musicians, producers, record shops and studios. In its heyday, hundreds of new reggae singles were released right here every week. Small island, big sounds.

The man behind the counter was still offering me the phone receiver on its coiled cable. I approached the counter and took it from him, despite complete bafflement as to how a call could possibly be for me. Jamaica often proved as confusing as this.

“Hello,” I said with great trepidation.

“How was your flight? I hope you had a safe journey,” said an unrecognisable man with a Jamaican accent on the other end.

“I did, thank you for asking, but I ….”

“And the place you are staying is working out well for you?” he interrupted. I had absolutely no idea who I was talking to, but he was so quick to interject before I could explain.

“Yes, thank you,” I replied, not wanting to offend this stranger. “Where I am staying is fine but I think you should …”

“And have you found some music you wanted in the record shop?” he interrupted again.

“Yes, I have,” I answered, but this time I continued with more haste to try and avoid him interrupting me yet again. “But who do you think you are talking with?”

“Look,” he replied. “I’m sorry I haven’t yet arrived at the shop and I know I had promised I would meet you there.” It was evident that this man had misunderstood or simply ignored my seemingly straightforward question. How can communication sometimes prove so difficult?

“Don’t worry yourself,” I spluttered, as if it really was me that he had arranged to meet. “But I think there must be some confusion because I had not agreed to meet anyone here.”

“So my man is not with you yet?” he asked. “But will he arrive there later? Do you know what time he will arrive? Shall I call again later?”

It felt as if I was rapidly descending into a Kafka-like world of intrigue and ’39 Steps’ hazard, all because I had been mistaken for someone who I definitely was not. It was time to draw a halt to this madness.

“Please, please tell me exactly who it is you had arranged to meet here?” I pleaded with him.

“Blacker Dread, man, of course,” he finally blurted out. “Is he travelling with you?”

“No, he is not with me, but I know of him,” I explained. Finally, a little light had started to shine at the end of this conversational tunnel. But it soon became apparent that I had failed to choose my wording precisely enough and was misunderstood yet again.

“So you know Blacker and you know we are going to meet up when he has some time, so we can catch up together,” the man continued. “And you will be accompanying him too?”

Just when I thought we had made progress, that glimmer of light began to fade away again. It was imperative to put a stop to this right now. I needed to break out of my timid English-ness to fix this nonsense. I needed to be firm and I needed to explain my mistaken identity in the bluntest language I could muster.

“No, you have misunderstood, I’m afraid,” I started. “I don’t KNOW Blacker Dread personally. I know OF him. I know WHO he is. But I haven’t met him. He is not with me. I just happened to be in this record shop when your call came in. But Blacker Dread is not here. I’m sorry but I have no idea if, or when, he will be in this shop or even in Jamaica. It is just a coincidence that I am here and the man in the shop insisted that I take your call.”

“Oh, oh, okay, okay” said the man, as if I had been telling him off. In a way, maybe I was. Why cannot people simply identify themselves when they call someone? Why can they not ask for the person they wish to speak with? Why do they launch straight into conversations without first establishing that they are connected to the person they want? Anyway, it had taken some time but now the misunderstanding had finally been sorted out.

But who is Blacker Dread? Born in Jamaica (coincidentally the same year as me), his family had emigrated to South London when he was nine and he attended Penge Grammar School after having passed the 11+ exam (twice!). In the 1980’s he was selector for Lloyd Coxsone’s legendary London sound system. In 1993, he opened the Muzik Store record shop in Brixton and made huge contributions to the local community through his voluntary work. A remarkable and moving feature-length documentary, ‘Being Blacker’ by Molly Dineen, was broadcast in 2018 on BBC2 that followed three years in his life, including a tragic prison sentence in 2014 that forced closure of his shop and curtailment of his community work and reggae productions. I could never hope to achieve Blacker Dread’s stature.

Before ringing off the phone call, I asked the unknown man who he was. He said he was Jimmy Radway. I knew the name instantly as a respected 1970’s roots reggae producer whose releases had included ‘Warning’, ‘Black Cinderella’ and ‘Mother Liza’ on his record label Fe Me Time. (For me, Big Youth’s doom-laden prophetic 1975 DJ version of ‘Warning’ about Haile Selassie’s assassination, titled ‘Wolf In Sheep’s Clothing’, has always remained an absolute favourite.) I thanked Radway for his patience with me and bided him goodbye.

I handed the phone back to the man behind the counter and asked him exactly what the caller had said after he had answered the phone.

“He said he wanted to talk to the Englishman in the shop,” the man replied, “so I knew that must be you.”

I looked around the tiny record shop. I certainly had been the only Englishman in the shop. In fact, I had been the only person in the shop for the last hour while I flicked through vinyl records … except for my brother-in-law who had been waiting patiently nearby for me to finish.

“Who were you talking with?” he asked me.

“It was Jimmy Radway and he thought he was talking to Blacker Dread,” I explained. Having himself worked in the reggae music industry, my brother-in-law laughed heartily. We both realised that there could never have been a more unlikely case of mistaken identity in a reggae record shop on Orange Street, Kingston, Jamaica.

Respect to DJ Conscious for jogging my memory. My curated discography of 700+ Augustus Pablo tunes is a Spotify playlist.

[Originally published at https://peoplelikeyoudontworkinradio.blogspot.com/2023/03/is-it-because-im-not-blacker-dread-2006.html]