Tag: Voice of Peace

My life as a seadog : 1985 : The Voice of Peace, Tel Aviv

 The prostitute was perched on the edge of my bed. Using the elementary Hebrew I had learned from children’s television, we chatted about her young daughter and the disastrous economic situation in Israel (inflation nearing 1,000%) that had forced her into this profession. I had been asleep in bed when the room door had opened, the light was abruptly turned on and I opened my tired eyes to see a ‘Little & Large’ couple framed in the doorway. Having ordered her client to take a shower before starting ‘work’, she had ample time for a conversation with me.

Was this another chapter of my punishment, to share a hotel room with a fat drunken Dutch sailor whose mission was evidently a missionary position in every port? I had come ashore after spending a week of nights sat alone on the ship’s bridge as ‘lookout’, tossed from side to side by the stormy Mediterranean. This was the sentence handed down by a Dutch captain angered by my point-blank refusal to enter the anchor chain locker alone and clean it of seabed debris. I cared not a jot that other DJs on board had accepted his prior orders to execute this task. I was adamant that I had not signed up as a seaman. I was there as a radio DJ. Neither the captain nor his crew had ever been required to assist us in the radio studios, so why was I expected to take on ship duties? Besides which, I suffered from claustrophobia.

Well, how did I get here? I had spent 1984 living at my mother’s house, unemployed and submitting applications for every UK radio production job I could find, none of which proved successful. All I had been offered was a six-month contract to work as a volunteer DJ on pirate radio station ‘The Voice of Peace’ in Israel. I promised myself that, if no proper job turned up by year-end, I would pursue this as a last resort. That was why, in the New Year, I was on a flight to Tel Aviv with two suitcases. It was sheer desperation. I had to convince myself that ‘doing radio’, almost any sort of radio, would be better for my career than trying to get work in radio but failing.

The deal on offer was that, for each month’s work on board the ship, I would receive US$100 in cash and be granted one week’s shore leave in paid Tel Aviv hotel accommodation. However, the seas proved too rough for crew transfers during my first three months on board, depriving me of returning my feet to land until April. It was particularly frustrating during that period to be able to clearly see the twinkling lights of Tel Aviv city at night from the ship but to have only spent a few hours there between my airport arrival and having been ferried on board.

The only ship I had experienced before was a cross-Channel ferry, so my first few weeks were spent being seasick and adjusting to the meals served by amiable cook Radha who professed he had pretended to be a chef to land this job. Initially there were plenty of DJs on board and my shifts presenting on-air were reasonable. However, as the months went on, most of my colleagues either completed their six months or quit early and were not replaced. There were occasions when I was required to present programmes for more than twelve hours a day when our number was reduced to two. I consoled myself that, detained in a floating prison, it was better to be kept occupied than to spend time reflecting on the notion of freedom.

Nominally in charge of the station’s programmes on the ship was the genial Daevid Fortune who, I seem to recall, had previously worked on Twickenham AM pirate ‘Radio Sovereign’, a station that had existed for eight months in 1983 playing only oldies. At the ripe age of twenty-seven, I was older than most of my colleagues and more experienced, having previously worked full-time for UK commercial local station ‘Metro Radio’ not only as a presenter but as a manager who had implemented an innovative playlist system to reverse its dwindling audience. However, within the ship’s radio team, I maintained a low profile as there was no incentive to propose improvements or seek additional responsibilities without decent compensation.

The many hours of off-air boredom were relieved by listening to previously unheard stations from Lebanon, Cyprus and Egypt. There was a television room on-deck where I would watch the afternoon post-war American movie of the day on Jordan TV. I would write letters to my thirteen-year-old sister back in the UK. I would read cover-to-cover all the English-language music magazines, including heavyweight weekly ‘Billboard’, that we received. I would comb the small record library and listen to previously unheard discs in the second production studio. Once the weather became calmer in the summer, it was an idyllic existence to live without day-to-day responsibilities. My hair grew longer than it had ever been, my skin turned dark brown and my body became even thinner as a result of seasickness and Radha’s meals.

The station’s Persian founder and owner, Abie Nathan, was a peace activist who had been making grand publicity-seeking gestures in Israel to promote his cause since the 1960’s. He bought the ship second-hand in 1973, allegedly with the financial assistance of John Lennon, and had installed the radio broadcasting equipment. However, after more than a decade continuously anchored a few kilometres off Tel Aviv, the ship and its facilities had seen better days by the time I arrived.

Like many station owners, Nathan was given to flights of fancy, calling up on ship-to-shore radio to demand airtime for content that interrupted our on-air routines. During my stint, Nathan hired a duo of British ‘radio consultants’ to improve the station. Their big idea was to split the station into two different services on FM and AM during certain dayparts, requiring both studios to be used simultaneously for live programmes. This proved not such a practical idea when the station was so regularly short-staffed. I was allocated the evening FM show, for which I used Steely Dan’s ‘FM’ track as theme music and selected soft rock songs. I was rewarded with a letter from a listener in Finland who had heard my show and sent me a cassette recording postmarked the following day to prove it (remember this was pre-internet).

If there was one lesson I learned from my six months at sea, it was the first occasion I had worked with self-styled ‘radio consultants’ who seemed to talk endlessly about their successes, obviously possessed the gift of the gab, but who were revealed as less knowledgeable than they might appear. In those pre-digital times, I was surprised to be the person on-board who was asked to explain which of a quarter-inch reel-to-reel tape machine’s three heads has to be used for marking up edits. In future years, I was to meet more ‘consultants’ who promised to deliver radio ‘success’ but who seemed to lack the requisite skills to achieve anything more than talking about it.

My experience presenting programmes for hours every day on-air confirmed my thinking that being a DJ was not my ambition in radio. I was told I possessed a good ‘radio voice’, I could operate the equipment and loved playing music, but I much preferred a production role in which I could contribute creatively beyond just opening my mouth. One of the most enjoyable programmes I created on ‘The Voice of Peace’ was a ‘special’ to mark the twenty-fifth anniversary of the Sharpeville Massacre with a selection of pertinent African and American music. I wish I had put a cassette in the studio tape machine to record it!

After having been denied shore leave during my first three months, I now had to endure an hour of bonking noises from the second bed on the other side of our small shared hotel room until the lady of the night slipped away, leaving the seaman to snore loudly until daylight. The hotel turfed us out during daytime, so I regularly retreated to the nearby White House café where office staff, hangers on and the station’s most loyal listeners would sit at a roadside patio table and chat ‘radio’. I came to love Tel Aviv during my total three weeks of shore leave … despite the ongoing war, the terrible economy and random acts of terrorism.

Once my six months were completed, I visited the station’s Tel Aviv office to collect my final wages. I reminded Abie Nathan that I had worked an additional three weeks beyond my contract as a result of having been denied shore leave during my first three months on board. Would he pay me an additional US$75? He adamantly refused. Unlike some of my DJ colleagues, I harboured no intention of returning for a further six-month stint. Rather, I never wanted to work or live on a ship again. Surely there must be a radio job I could secure that did not necessitate me being sick in a bucket after eating unidentifiable meals.

In 1993, I was working in East Europe when I read that the ‘Voice of Peace’ ship had been deliberately scuttled at sea by its owner after two decades’ broadcasts, the final day having comprised non-stop Beatles songs. I have never mustered the enthusiasm to attend subsequent ‘offshore radio’ nostalgia events but my experience of Israel left an indelible mark on me. Pass the halva!

[Originally published at https://peoplelikeyoudontworkinradio.blogspot.com/2023/06/my-life-as-seadog-1985-voice-of-peace.html]

Living on the frontline : 1985 : Dave Asher, 21 Aharonson Street, Tel Aviv

[Dave Asher, 1985]
“There’s a bomb!” someone shouted. “There’s a bomb!” 
I had just collected ‘NME’ from the newsagent that reserved it for me each week and had been lazily staring at a display of the new ‘designer’ stretch jeans in the windows of Gloria Vandebilt’s shop. All had been calm on the city’s main shopping street. Then suddenly it was chaos. People ran in all directions as if their lives depended upon it … which they did. Men, women and children screamed as they fled down side streets, their shopping bags flying behind them like parachutes. I was in amongst them, running at full pelt until I thought I was far enough away from the suspect device. How would I know? I didn’t. Did I hear an explosion? No. Was it really a bomb? I never knew.
On the walk home, I called in at the post office and joined a lengthy queue at the counter for overseas mail. Once I handed over my letter, the man behind the counter inspected it and adopted the withering look of an adult castigating a child … or a new immigrant.
“You cannot send this,” he said, visibly weighing up my ignorance. “We are at war.”
“Oh,” I said sheepishly, taking back my letter. “Okay. Thanks.”
Where I came from, you could send a letter anywhere in the world. I had spent much of my childhood doing just that, writing to radio stations as far away as China, Russia and Syria … and receiving replies. However, I was now learning that life is different during a time of war. I had written a fan letter to ‘Radio One’, an FM station in Beirut, Lebanon with English-speaking DJs who played the latest international hits, interspersed with familiar identification jingles stolen from ‘BBC Radio One’. Since radio transmissions ignore borders and war zones, I had become a committed listener in recent months. Now I had to return home with my unsent letter.
‘Home’ was temporarily a house at 21 Rehov Aharonson in Tel Aviv, where I was sleeping on the living room floor of the lower flat rented by fellow Brit Dave Asher. He was a well-known DJ in Israel from having presented the ‘Voice of Peace’ radio station’s breakfast show for several years. There were drawbacks to my accommodation. One morning I awoke to find ants nesting in my hair, while the nocturnal journeys of slugs from behind the adjacent bathroom sink gave me frequent ‘Alien’-type nightmares. But Dave had let me stay for free and I was grateful for his generosity. Weeks turned into months; how quick they pass.
Dave had a job as DJ at a city centre basement lesbian nightclub which he kept inviting me to attend. I did visit on one occasion, but was faced with the challenge of convincing two burly doormen that I wanted to enter a female-only club filled with scantily clad women because I said my male friend was working inside. Dave was also the DJ at a packed concert by American drag queen Divine in a huge former cinema, one of the most entertaining events I have attended. My crazy plan was to remain in Tel Aviv by finding a job in the record industry, for which Dave had helped me make contact with people he knew in the business. Pre-internet and pre-mobiles, this required a lengthy wait for replies to handwritten letters.
As summer was hot inside the flat, at the end of the day I would walk the short distance to the end of the street and sit on one of the public seats along the promenade. I could put my feet up on the sea wall, read the day’s ‘Jerusalem Post’ newspaper, watch the sun set over the Mediterranean and cool down in the onshore breeze. One day, a man seated near me asked if he could read my paper when I had finished with it. He spoke in Hebrew and I replied likewise.
By then, I had learnt enough of the language to hold a basic conversation. The frustration of not even understanding destinations displayed on the front of city buses had forced me to learn the Hebrew alphabet and numbers from a schoolbook. Every afternoon I developed my vocabulary by watching ‘Sesame Street’ (‘Rehov Sumsum’ in Hebrew) on television, where the first word I learnt was the ‘dustbin’ in which Grouch (Moishe Oofnik) lived.
I was suspicious of this man trying to strike up a conversation because, weeks earlier, I had been sunbathing alone on Tel Aviv beach when a man came and sat far too close to me on the sand and propositioned me for sex. He appeared to interpret my indignant refusal as merely ‘playing hard to get’ and continued to pester me, so I now avoided the beach and its potential for further unwanted attentions.
Thankfully this man on the promenade seemed different. Because our initial conversation had been in Hebrew, he found it hard to believe that I was not a recent immigrant to Israel struggling to learn my new language. After several rounds of questioning, he was eventually convinced that: I was not Jewish; I was British; I spoke English; and I was Christian. Only once these facts had been established did he have sufficient confidence to identify himself to me as a Christian Palestinian.
“Meet me here at the same time tomorrow,” he told me. “There is something I want to show you.”
Despite an incendiary device having recently exploded at the end of our street, thankfully with no casualties, I decided to risk meeting this man again the next day on the promenade. We walked to a walled compound a few hundred metres away where he spoke Arabic into the intercom, the gate opened and we walked through a garden into a house. He took me inside and knocked on what appeared to be a bedroom door. When it opened, it was immediately apparent that this was no normal small bedroom.
Bunk beds were butted up against each other on three walls of the room, leaving no space in their midst for other furniture. The small window had been covered so that the room was dark except for a single lightbulb on the ceiling. After my entrance, I was being stared at by six men, each sat on their bunk, their sweat thick in this non-air-conditioned room. My guide explained to them in Arabic why I was there, then he turned to address me.
“I wanted you to see how Palestinians have to live in Israel, the same land in which our families were born,” he told me. “Before dawn every day, we are employed outside to clean the beaches, sweep the streets and collect rubbish but, by the time the sun comes up and the crowds come out, we have to make ourselves invisible by returning to accommodation like this. As a fellow Christian, I wanted you to see how we are forced to live in our own homeland so that you can tell people what life is really like in Israel for those who are not Jews.”
A man arrived with a big bag of takeaway food which he started to dole out to each of the men in the room. I wondered to myself if I was to be included in their evening meal and how that could happen when there was no available space for a guest to sit. My guide quickly quashed that notion.
“The men will not eat their food in front of a stranger,” he explained. “We have to go now.”
It had only required a few minutes in that crowded room for the man to have made his point. He was understandably angry about his people’s situation. He told me that, having seen their conditions myself, I now had evidence to refute the disinformation that most of the world believed. We left the compound, he went his own way and I never saw him again.
After several months of messages, letters and calls from public phone boxes, I was finally offered a meeting with the head of an international record company’s Israeli subsidiary in his penthouse flat. There I explained that I had recently secured airplay on British radio for Israeli pop records through my knowledge of the UK radio industry. I believed I could do more like this to develop Israeli music’s presence overseas.
“You should go home,” he told me sternly. “Israel is not the place for you. There is a war going on. The economy is in bad shape. Things are terrible here. Go home and find yourself a job there.”
I departed Israel on the next available flight, disappointed by my failure to secure a job. I left behind an economy with an annual rate of inflation nearing 1,000% and a currency so devalued that it required a thick wad of banknotes just to buy a loaf of bread. Prices in shops had to be updated daily, written on post-it notes stuck along shelf edges. At checkouts, there were insufficient banknotes in tills to provide change, so customers were given the equivalent value in sweets and candies. Coins had become obsolete because they were worthless. I was carrying around several hundred banknotes stuffed down the front of my underpants because my wallet was now too small.
Back in Britain, within three years I had organised the release and promotion of an Israeli record that reached number 15 in the UK singles chart, accompanied by a ‘Top of the Pops’ television appearance. It became the biggest selling Israeli record in Britain since Esther and Abi Ofarim’s ‘Cinderella Rockefella’ in 1968, coincidentally my very first single purchase. Singer Ofra Haza became an international star, later recording songs for a Disney movie. Despite failing to find a job in Tel Aviv, I had managed to successfully pin music from Israel on the ‘world music’ map of the 1980’s.
It was Dave Asher who had first introduced me to Ofra Haza’s music in 1985. Two decades later, his job was presenting the breakfast show on a radio station … in Beirut!

[Originally published at https://peoplelikeyoudontworkinradio.blogspot.com/2023/04/living-on-frontline-1985-dave-asher-21.html]

Ofra Haza: the making of world music's first international star

In January 1985, I had arrived in Israel to work as a DJ on a radio station, but this was no ordinary radio. The studios of ‘The Voice of Peace’ were on a ship anchored permanently in the Mediterranean Sea. Aware of my interest in cutting edge music, the station’s popular breakfast DJ Dave Asher (who had been living in Israel for some time) played me a recent 12-inch single by a young Israeli singer of Yemeni origin named Ofra Haza. It was a traditional Yemeni song, re-mixed and cut up into a state-of-the-art club tune that sounded to me like a new, exciting ‘Middle East meets West’ genre. I wanted to find out more, but the terrible winter storms and shortage of staff meant that I was stuck working on the ship for the next three months.

Eventually, during my first shore leave, I visited the Tel Aviv office of the small independent record company, Hed Arzi, that had produced the Ofra Haza single. They were baffled that a British DJ would be so interested in one of their worst selling record releases, and particularly one that seemed to have such minimal mainstream potential. They humoured me and let me sit at a desk in their office, penning handwritten letters to radio DJs and record labels that I knew back in the UK, sent by airmail along with the single and related album ‘Yemenite Songs’.

Within a month, I had received replies from John Peel at Radio One and Charlie Gillett at Capital Radio, both saying that they had played Ofra’s record on their shows and had received enquiries asking where the record could be purchased. During my next shore leave, I returned to Hed Arzi, whose staff were amazed that their song had been played on national radio in the UK. They introduced me to Ofra and her manager for the first time. I wrote again to several UK record companies and one of them, Globestyle, was convinced sufficiently by the airplay to release both the single and the album.

I returned to the UK at the end of 1985 and spent the next two years trying to convince everyone I knew of Ofra’s talent. By 1987, I had given away so many copies of her records to music industry people that the UK record company said I would be given one last free box. By chance, I had recently been invited to attend a monthly staff meeting of London pirate station Kiss FM (at the London School of Economics) and, as a last resort, I distributed copies of Ofra’s records from this last box to some of the station’s DJs.

Kiss FM DJs Jonathan More and Matt Black, recording together as ‘Coldcut’, had already enjoyed underground success with some highly original cut-up singles on their Ahead Of Our Time label. They liked the Ofra Haza songs so much that they cut up one of them into their homemade remix of US rappers Eric B & Rakim’s latest single ‘Paid In Full’. Island Records in the UK released this remix without seeking Eric B’s prior approval, and without clearing the Ofra Haza sample. By the end of 1987, the single had reached number 15 in the chart, giving Eric B his first British hit and earning significant royalties for the Israeli record company because a third of the track featured Ofra’s voice.

More than anything, the chart success of that Eric B remix stimulated huge public interest in Ofra Haza’s voice beyond the narrow market for ‘world music’ (which had just been marketed as a new genre). In early 1988, I organised interviews for a promotional visit to the UK, shepherding Ofra Haza and her manager to Radio 1, the World Service and commercial radio stations. The UK record company re-issued Ofra’s ‘Im Nin Alu’ single, which quickly garnered radio airplay this time, despite it being sung in a strange, foreign language. However, the public demand for the single was so great that the independent label had difficulty fulfilling orders, so it licensed the track to Warner Brothers. After an initial meeting with the major label, my direct involvement with Ofra Haza ended abruptly, just as she was invited back to the UK to perform on ‘Top Of The Pops.’

After the success of this single internationally, the Israeli record label invited me to London’s Sarm Studios, where the follow-up single was being mixed. It was evident that none of the Warner Brothers personnel involved had any understanding of the unique charm of Ofra’s Yemeni music in the international marketplace. Ofra’s manager was far too keen to turn her into a mainstream pop singer, which is exactly how the public perceived her in Israel. As a result, the follow-up single bombed and, sadly, it seemed as if Ofra was consigned to be a one-hit wonder as a result of poor career guidance.

In 2000, I was shocked to learn of Ofra’s death at the age of 42 from AIDS-related organ failure. Two years later, an Israeli television film crew came to London and filmed an interview about my role in creating their country’s most successful international pop star. They had just filmed a similar interview with John Peel at his home, during which he impressed them by producing the handwritten letter that had accompanied the Ofra records I had initially sent him from Israel seventeen years earlier. The interviewer asked me if I had made a fortune from ‘discovering’ Ofra Haza for the international market. All I had received was one cheque for £200 from the UK record company in 1988 to reimburse my expenses for Ofra’s first London promotional visit.

Ofra’s incredible voice lives on through the music she recorded, although I am always reminded of the parts of her life that had been unbelievably tragic. The crucial roles of the late John Peel and Charlie Gillett in her international success should not be forgotten. Ofra Haza’s music arrived in the Western world at a time when the public welcomed sounds that challenged their expectations. We are musically much the poorer for the loss of Ofra, and of John and Charlie, from our world.

‘The Israeli Madonna’
Thursday 30 December 2010
11.30am-12.00noon
BBC Radio 4

[photo: Grant Goddard]